Health and Beauty Marketing Solutions TO GROW YOUR BUSINESS

We’re here to help grow your business and make more sales. Ready to maximise your profit making opportunities?

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TAKING YOUR HEALTH AND BEAUTY BUSINESS ONLINE IS A HUGE OPPORTUNITY

Beauty spas and salon companies should provide a tranquil and paceful environment to clients in every interaction – both on your website and on site. This is why your online presence needs to be relaxed, smart and user friendly to give your customers a relaxed experience right from finding you online.

Avoiding clutter on your website and keeping your services available as simple to use as possible is essential to keeping customers relaxed and happy – and therefore more likely to use and trust your services.

It’s useful to add a booking system or a way to at least purchase vouchers online to reuse later, but focusing on keeping the booking and checkout process as simple and seamless as possible.

Price lists are also essential to give the customer a clear idea of what value you can offer them and galleries/testimonials are a great way to show off your excellent history of happy and relaxed customers.

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WHAT YOUR HEALTH AND BEAUTY WEBSITE SHOULD HAVE

Price lists: Showing different prices for different services as well as short bios about what you can offer is key for customers to get a sense of the experience they miught receive as well as the value

Sell online: Adding an ecommerce platform to book slots is essential for streamlining your booking process and reducing admin times on the phone taking bookings or relying on walk ins.

Selling vouchers: Allow customers to give the gift of choice to their loved ones with a voucher to go and have a lovely experience in your salon.

Customer reviews: Essential to give the sense of trust and reliability to your site and give customers confidence in coming to you.

Gallery: Show images of your salon/spa and existing treatments you may have completed to reinforce the sense of trust to the customer.

Social media presence: Keep your customers up to date on what you’re doing, latest treatments you’ve completed and any special offers. Keeping your name out there is key.

SEO: Help yourself get found with one of our SEO packages

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TOP health and beauty WEBSITE OPPORTUNITIES

Booking app

Show live availability and enable customers to make reservations online

N

Reviews

Get instant feedback and appraisals about the product or services to help future customers decide on what to purchase

b

Contact forms

Give customers the ability to get in touch and request more information about the business

c

Price lists

Show service costs in the form of a convenient table or pricing list

Custom gallery

Display products or services in a mobile user friendly way

Location maps

Display the location easily using a map

Classes & Timetables

Show a timetable of classes or courses for people to attend

Video playback

Show a product or service in more depth using a short video

Events

Highlight up and coming events or sessions easily online

Email marketing

Integrate customer email marketing software from directly in the site. Opt in to newsletters with Bloom.

N

Polls and Voting

Improve customer interactivity via opinion polls or customer base voting

+

Share content

Allow users to quickly and easily share content on the site

Sell online

Customers can purchase items and services directly from the site

v

Customer testimonials

Publish customer testimonial feedback and opinions about services

Improve speed

Improve page load speed times to increase customer interaction

Event Reminders

Keep customers up to date with what's going on with event reminders through mailchimp

Social media

Interact with customers using the most popular social media platforms.

Promotions

Help promote your products or services with offers and discounts

SEO

Climb up the rankings better with Yoast SEO and our Nettl SEO fundamentals package

p

Google Analytics tracking

Keep informed about how well your site is doing by analysing performance with Google

Nettl:concierge

Sign up to Nettl :concierge for ongoing maintenance, support and time to allocate on future features.

Gift vouchers

Create product vouchers for customers to redeem in-store, can also be used for events and RSVPs.

Shift management

Allows employees to check their shifts and apply for holidays. Shifts can be open or assigned to individuals.

MORE HIGH VALUE SOLUTIONS FOR HEALTH AND BEAUTY SALONS

Okay so what else is there to take advantage of?

Well, the possibilities can be endless. Advertising your business doesn’t stop online. Print is still most definitely a big player in marketing and we are at hand to help with your business’ marketing collateral. Flyers, posters, magazine adverts are just a few ways we can help you.

Your salon needs to scream elegance and class in everything it does to help promote relaxation and a sense of calm. So your business stationery is vitally important. From making a good impression with your business card to branding up your headed paper for quotes and invoices. It all adds to the collective image of your business that you give to the public.

Printed collateral plays a big part in a salon. Price lists for customers to take away with them or have posted through the door as well as look books for ideas, vouchers, gift cards and appointment cards can go a long way to keeping yourself memorable and being a market leader in your area.

There’s so many opportunities to take advantage of, so ask us how we can help boost the marketing of your business today!

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TOP health and beauty PROMOTIONAL OPPORTUNITIES

Printed clothing

Kit all of your staff out in the perfect uniforms to make your shop stand out

Signage

Complete the front facing image of your business with custom fitted signage

SEO

Climb up the rankings better with Yoast SEO and our Nettl SEO fundamentals package

Printed promotions

Show off your latest offers with printed flyers, leaflets and adverts in magazines

Networking

Spread your offers with the old word of mouth at events with like-minded business-people and potential customers

Labels

Promote your sale items, tie in a collection or just enhance your brands image with labels and tags to attach to your products

Branded stationery

Make a perfect impression on your customers with branded business stationery

Display

Decorate and show a more professional side to your brand with our fabric backdrop displays

Social media

Interact with customers using the most popular social media platforms.

Gift vouchers

Create product vouchers for customers to redeem in-store, can also be used for events and RSVPs.

c

Price lists

Show service costs in the form of a convenient table or pricing list

Look books

Show your relaxing services and previous examples in a small book for customers to flick through for ideas

Window vinyls

Apply your branding to the front of your shop windows in a classy and elegant way

WHAT WE'VE DONE

Take a look at what's already in our portfolio for Health and Beauty Marketing Solutions

LET'S MAXIMISE YOUR BUSINESS POTENTIAL

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