WHAT WE’VE BEEN TALKING ABOUT
THE ULTIMATE GUIDE TO SALES OUTREACH PLANNING FOR SMBS
If you’re a small business owner or looking to improve your approach to sales and marketing, this guide will help you formulate and improve your customer outreach strategy. What we’ll cover: The importance of customer outreach to small businesses Reasons why strategy...
GET NOTICED WITH OUTDOOR MARKETING
Get Noticed with Outdoor Marketing When indoor isn’t an option, outdoor ALWAYS is. Regardless of what industry you are in, it is increasingly important to market your outdoor space just as you would your indoor areas. Signage and outdoor branding are two critical...
SEARCH INTENT
“Are you looking for anything in particular?” That quintessential high-street highball should be the question on your lips when thinking about your website visitor. Why? Because it’s a direct route to uncovering SEARCH INTENT. As a business owner or marketer, you...
GETTING STARTED WITH YOUR NEW WEBSITE
Do I need a Website for my Business? Short answer? Yes, your business needs a website. Whether you have just launched a new business or you have been around the business block, a website offers so many opportunities to you. Creating a website will open your business...
POGO STICKING
Let’s assume that you’re here because you’d like to optimise your website for best results. Optimising your website to avoid Pogo Sticking is important because it helps you serve your customers. By aligning your website content with user intent, you increase the...
DOES MY BUSINESS NEED BRAND GUIDELINES?
What are Brand Guidelines? So you have Brand Guidelines, Brand Identity Documents, Corporate Identities and Style Guides… Each is the name of a document that’s largely similar to the other. They are manuals to using a business’ brand in the intended way. Branding...
RUMBLE IN THE RANKINGS
Google Algorithm Updates Did you hear that? Sounded like a rumble in the rankings. That could be because Google recently announced a major update, or rather a series of updates, to their broad core algorithm. What’s a core algorithm? It’s the most fundamental part of...
7 actionable SEO insights to attract organic website traffic
If you’re reading this, you must be interested in driving more traffic to your website. You know people already use search engines to find businesses like yours. You’d like to find out what you can do to help get more of those people onto your website. Good news,...
AS A LOCAL STORE, WHAT DO I NEED TO KNOW TO START SELLING ONLINE?
We know that having an online presence and selling online is vital for businesses who want to thrive. Especially against the backdrop of increasing sentiment toward shopping online and restrictions surrounding shopping in person. There were 5.9 million SME businesses...
SEO PACKAGE UPDATES
Improvements and changes we have made to the SEO packages Google changes its algorithms several times a day to deliver the best possible experience for its users. Search Engine Optimisation is a constantly changing and evolving world, so this is why we're adapting and...
A GUIDE TO EASING LOCKDOWN 2021
Wow, what a 12 months that has been. Rewind to these days, last year. As the dark winter turned to spring sunshine, none of us knew what lay before us. One year on, who would’ve thought this would still be affecting our lives the way it has been. But. Better days are...
Vacancy – Social Media & Digital Marketing Exec
The Social Media & Digital Marketing Executive is responsible for assisting the Nettl of Newark and Grantham team with its own marketing plan and communications as well as clients’ communications requirements - focusing specifically on digital communications,...
Workshop – How to Create and Run an Effective Website
This workshop is for any business, from micro to medium-sized, that has a website and is wondering why it’s not working for them. For many businesses the belief is that once a website is live, job done! Far from it, it’s just the start of your website journey. If you...
DRIVE LOCAL SALES FOR YOUR BUSINESS
From ethics to aesthetics, shopping local comes with a bounty of benefits. Local restrictions, working from home and a growing preference for digital transactions have catapulted our shift to online shopping. In some instances, this has made it really difficult for...
DO YOU HAVE A MARKETING PLAN?
Unless you have a marketing team in the business with sole responsibility of looking after all your promotional work (and even sometimes then it’s not as strong as it should be) we are ALL guilty of putting marketing plans on the back burner. It can be the last thing...
TIME TO INVEST IN TAKING YOUR RETAIL BUSINESS ONLINE
Last year was hard Let's face it, 2020 was no fun. We had Brexit, we had social distancing, we had furlough (did anyone know what that meant before March?). We had lockdowns and above all, we faced a huge challenge in the balance between our business and the safety of...
BENEFITS OF SOCIAL MEDIA MARKETING
Social media is often an under-appreciated and undervalued marketing practice. Business owners generally understand the need for having a social media presence but can fail to recognise just how beneficial it can be to their conversion rates. Social media marketing is...
SEO VS PPC
A battle steeped in search folklore. A fascination with those especially new to the game. This contest has attracted much attention from fans of the digital marketing game over the years. In particular, businesses looking to grow their web visitors through more...
CREATE A STRONG BRAND THAT WILL GROW WITH YOUR BUSINESS
Last month, we looked at the role branding plays in marketing, we also discussed ways for you to grow your business through an increased share of voice. In this article, we will identify how your brand can grow and evolve with your business, why a company might...
HOW THE CREATIVE INDUSTRY CAN HELP YOU STRENGTHEN YOUR BRAND
As graphic designers, we often help to turn the vision a business owner has for their business into a reality. That may be creating a logo or their whole brand identity. Graphic designers play an essential role in setting a new business up for success. This article...
6 REASONS BRANDING IS IMPORTANT IN MARKETING
People often get confused between marketing and branding and assume that they are one and the same. Although they fall under the same tree, they lie on different branches. If you are looking to start your own business or you are hoping to strengthen your brand...
EXPAND YOUR SIGNAGE BUSINESS AND WIN NEW CUSTOMERS IN A POST-PANDEMIC WORLD
In this article, we will take a look at ways in which you can expand your signage business. Perhaps one of the industries most touched by the repercussions of Coronavius within the graphic arts sector is signage. Initially, when the global pandemic hit, signage...
SHARE OF VOICE TO GET MORE CUSTOMERS
When you’re starting a business, you are faced with a million and one questions to answer. From who you are as an entrepreneur to what your business will resolve for its clients. Financial flow to hiring hiccups. With an economic downturn looming, an expedited journey...
EXPECT TO COLLECT
Sitting on the sofa at home, armed with your phone or laptop. That’s the new war room for tackling any minor modern-day task at hand. Jobs around the house, entertainment for the kids, a new fitness regime. There’s nothing we can’t tackle with a bit of shrewd...