WHAT WE’VE BEEN TALKING ABOUT
Workshop – How to Create and Run an Effective Website
This workshop is for any business, from micro to medium-sized, that has a website and is wondering why it’s not working for them. For many businesses the belief is that once a website is live, job done! Far from it, it’s just the start of your website journey. If you...
DRIVE LOCAL SALES FOR YOUR BUSINESS
From ethics to aesthetics, shopping local comes with a bounty of benefits. Local restrictions, working from home and a growing preference for digital transactions have catapulted our shift to online shopping. In some instances, this has made it really difficult for...
DO YOU HAVE A MARKETING PLAN?
Unless you have a marketing team in the business with sole responsibility of looking after all your promotional work (and even sometimes then it’s not as strong as it should be) we are ALL guilty of putting marketing plans on the back burner. It can be the last thing...
TIME TO INVEST IN TAKING YOUR RETAIL BUSINESS ONLINE
Last year was hard Let's face it, 2020 was no fun. We had Brexit, we had social distancing, we had furlough (did anyone know what that meant before March?). We had lockdowns and above all, we faced a huge challenge in the balance between our business and the safety of...
BENEFITS OF SOCIAL MEDIA MARKETING
Social media is often an under-appreciated and undervalued marketing practice. Business owners generally understand the need for having a social media presence but can fail to recognise just how beneficial it can be to their conversion rates. Social media marketing is...
SEO VS PPC
A battle steeped in search folklore. A fascination with those especially new to the game. This contest has attracted much attention from fans of the digital marketing game over the years. In particular, businesses looking to grow their web visitors through more...
CREATE A STRONG BRAND THAT WILL GROW WITH YOUR BUSINESS
Last month, we looked at the role branding plays in marketing, we also discussed ways for you to grow your business through an increased share of voice. In this article, we will identify how your brand can grow and evolve with your business, why a company might...
HOW THE CREATIVE INDUSTRY CAN HELP YOU STRENGTHEN YOUR BRAND
As graphic designers, we often help to turn the vision a business owner has for their business into a reality. That may be creating a logo or their whole brand identity. Graphic designers play an essential role in setting a new business up for success. This article...
6 REASONS BRANDING IS IMPORTANT IN MARKETING
People often get confused between marketing and branding and assume that they are one and the same. Although they fall under the same tree, they lie on different branches. If you are looking to start your own business or you are hoping to strengthen your brand...
EXPAND YOUR SIGNAGE BUSINESS AND WIN NEW CUSTOMERS IN 2020
In this article, we will take a look at ways in which you can expand your signage business. Perhaps one of the industries most touched by the repercussions of Coronavius within the graphic arts sector is signage. Initially, when the global pandemic hit, signage...
SHARE OF VOICE TO GET MORE CUSTOMERS
When you’re starting a business, you are faced with a million and one questions to answer. From who you are as an entrepreneur to what your business will resolve for its clients. Financial flow to hiring hiccups. With an economic downturn looming, an expedited journey...
EXPECT TO COLLECT
Sitting on the sofa at home, armed with your phone or laptop. That’s the new war room for tackling any minor modern-day task at hand. Jobs around the house, entertainment for the kids, a new fitness regime. There’s nothing we can’t tackle with a bit of shrewd...
SEO: HOW IT WORKS & GROWING YOUR ONLINE PRESENCE
Do I need SEO? Why do you have a website? Do you want to share information or show off a portfolio? Do you want to sell online or take bookings? With more than 500,000 websites being set live each day, it’s important to nurture, promote and grow your website in order...
Web, design and print company Nettl expands into Grantham
Website, design and print studio brand Nettl has brought its expertise to Grantham with the opening of a new studio. Having launched Redlime, a marketing agency, in Newark 17 years ago, the business formed a collaboration with the Nettl partnership four years ago. In...
The Great British Spring Clean is on the agenda for local litter pickers
Keeping Newark Tidy has become a monthly campaign for three local business people, Daniel Otton, Lesley Pashley and Linda Clark. The group was formed following a Newark Business Club meeting last year, where comments were made about the main gateways into the town...
NEW 2019 print buying guide
Your website needs to look impressive. You know that already. But big brands don't just focus everything online. They combine their online presence with offline marketing. Print and direct mail is proven to build trust. It's perceived to be more credible. It plays...
Have you met Dan?
Meet Dan... the latest member to join the team here at Nettl of Newark and Redlime. Dan is a talented graphic design graduate excelling in brand identity and website creation, who has joined as the lead creative of our in-house team. Dan has an extensive background in...
Smart Marketing for Start-ups
Marketing can sound like an expensive luxury when you’re in the process of setting up your business, but without a strong communications plan how will your customers know what you do and where to find you? Creating a consistent, varied and impactful marketing strategy...
Operation Rebrand: The Pros and Cons
Are you considering a rebrand to kick-off 2018 in style? Has your business changed drastically since it was originally established? Does your branding reflect all the services you offer? There are plenty of reasons why you might consider a rebrand, from celebrating a...
Nettl of Newark Brings the Party as Local Businesses Turn 40
They say life begins at 40 and Newark-based branding specialist Nettl of Newark & Redlime made sure two of their most loyal clients entered their fifth decade in style. The agency, which specialises in web, design, print and marketing, joined colleagues from...
“To ingenuity and beyond!” (not Buzz Lightyear)
With more than 35 years’ experience working in the marketing and communications sector, our Managing Director Lesley Pashley knows a bit about being inventive, creative and imaginative. Having worked within an agency setting for 25 years, Lesley is passionate about...
Thinking Inside the Bus
"A designer knows that perfection is achieved, not when there is nothing left to add, but when there is nothing left to take away.” This sentiment by Antoine de Saint-Exupéry has been ‘improved’ by Nigel Benton, our branding and concept designer. Nigel from Nottingham...
“For every minute spent organising a marketing campaign, an hour is earned.”
“For every minute spent organising a marketing campaign, an hour is earned.” ~ (not Benjamin Franklin) It can sometimes be daunting, as a new client, to know exactly what you want from a marketing campaign or branding project. Thankfully, our Project Co-ordinator Emma...
Operation Rebrand: The Pros and Cons
Are you considering a rebrand to kick-off 2018 in style? Has your business changed drastically since it was originally established? Does your branding reflect all the services you offer? There are plenty of reasons why you might consider a rebrand, from celebrating a...