WHAT WE’VE BEEN TALKING ABOUT

What’s the fuss about? Google recently performed another core update. This means they changed the way they calculate where your website will appear in their search rankings. If at all. Now, Google makes changes all the time. (in one year as many as 9 per day on...

As a business within the property/interiors sector, we know that there is a lot of emphasis on quality so making sure that this is at the forefront of your marketing is vital. We have worked with many amazing businesses within this sector in the past, creating...

approx 9 minute read What is local SEO? Local SEO is just like regular-fit SEO but with a focus on a local geographical area. Often your local area. Although you could be searching for results in another town or country, of course. So for example, “Bouncy Castle Hire...

7 PROVEN WAYS TO DRIVE WEB TRAFFIC TO YOUR WEBSITE You’d be forgiven for thinking that selling online is a completely different kettle of fish. The truth is, although it may be a different type of kettle, the fish have very similar tendencies. Our attention span may...

APPEAR FOR MORE SEARCHES WITH DYNAMIC SEARCH ADS approx 5 minute read Have you ever searched for something online? No, not love. A product. Maybe quite a specific product. Maybe you’ve been shocked at how a detailed model description shows up in the ad headline. At...

Everyone is very familiar with websites nowadays. If you are a business owner, a website is a must, and keeping it up to date is vital. A term that you may not have heard of before is ‘microsites’.   What are they? In short, a microsite is a branded content site...

In today’s digital age, if you are a business that neglects the use of social media marketing, you are missing out on key digital channels for customer engagement. We all know the benefits that social media brings to businesses, from more website traffic to an...

TIME IS PRECIOUS approx 8 minute read Congratulations! Your website placed ‘runner-up’ in a relevance contest. Oh, you didn’t notice? Don’t worry. Contests like these happen billions of times every day, behind the scenes. And no one pays attention, really. Apart from...

Do you use product reviews to increase rankings and attract visitors? Here is our pick of perfect pointers for optimising your product review pages. Let’s get started. Dive straight in for all the background or hop straight to the bit that floats your boat. Learn...

But first, a brief history. “Never mind the history. I’m not intrigued to learn about the psychology behind advent calendars. Just take me to the customer-retention tips!“ Still here? Great choice, we appreciate ya. Let’s dive in. What does Advent mean anyway? Despite...

Cyber weekend is on the horizon! That’s basically Black Friday through to Cyber Monday with the odd extended sales period on either side. With many businesses expecting their largest chunk of orders during this adopted ‘holiday’ period, it’s arguably the biggest sales...

Pique their Interest: Pre-show direct mail & Introductions Capture Attention: Expo Display Stands & Branded Clothing Engage a Crowd: Scratch cards, Promo & Freebies Collect Data: Request a Free Audit, Claim a Discount, Enter a Competition Follow...

If you’re a small business owner or looking to improve your approach to sales and marketing, this guide will help you formulate and improve your customer outreach strategy. What we’ll cover: The importance of customer outreach to small businesses Reasons why strategy...

Get Noticed with Outdoor Marketing When indoor isn’t an option, outdoor ALWAYS is. Regardless of what industry you are in, it is increasingly important to market your outdoor space just as you would your indoor areas. Signage and outdoor branding are two critical...

“Are you looking for anything in particular?” That quintessential high-street highball should be the question on your lips when thinking about your website visitor. Why? Because it’s a direct route to uncovering SEARCH INTENT. As a business owner or marketer, you...

Do I need a Website for my Business? Short answer? Yes, your business needs a website. Whether you have just launched a new business or you have been around the business block, a website offers so many opportunities to you. Creating a website will open your business...

Let’s assume that you’re here because you’d like to optimise your website for best results. Optimising your website to avoid Pogo Sticking is important because it helps you serve your customers. By aligning your website content with user intent, you increase the...

What are Brand Guidelines? So you have Brand Guidelines, Brand Identity Documents, Corporate Identities and Style Guides… Each is the name of a document that’s largely similar to the other. They are manuals to using a business’ brand in the intended way. Branding...

Google Algorithm Updates Did you hear that? Sounded like a rumble in the rankings. That could be because Google recently announced a major update, or rather a series of updates, to their broad core algorithm. What’s a core algorithm? It’s the most fundamental part of...