WHAT WE’VE BEEN TALKING ABOUT
TERRIFIC TRAFFIC
7 PROVEN WAYS TO DRIVE WEB TRAFFIC TO YOUR WEBSITE You’d be forgiven for thinking that selling online is a completely different kettle of fish. The truth is, although it may be a different type of kettle, the fish have very similar tendencies. Our attention span may...
WHAT ARE DYNAMIC SEARCH ADS?
APPEAR FOR MORE SEARCHES WITH DYNAMIC SEARCH ADS approx 5 minute read Have you ever searched for something online? No, not love. A product. Maybe quite a specific product. Maybe you’ve been shocked at how a detailed model description shows up in the ad headline. At...
MICROSITES – WHAT ARE THEY AND SHOULD MY BUSINESS HAVE ONE?
Everyone is very familiar with websites nowadays. If you are a business owner, a website is a must, and keeping it up to date is vital. A term that you may not have heard of before is ‘microsites’. What are they? In short, a microsite is a branded content site...
WHICH SOCIAL MEDIA CHANNELS SHOULD I USE FOR MY BUSINESS?
In today’s digital age, if you are a business that neglects the use of social media marketing, you are missing out on key digital channels for customer engagement. We all know the benefits that social media brings to businesses, from more website traffic to an...
SWELL TIME
TIME IS PRECIOUS approx 8 minute read Congratulations! Your website placed ‘runner-up’ in a relevance contest. Oh, you didn’t notice? Don’t worry. Contests like these happen billions of times every day, behind the scenes. And no one pays attention, really. Apart from...
PIMP UP YOUR PRODUCT REVIEWS
Do you use product reviews to increase rankings and attract visitors? Here is our pick of perfect pointers for optimising your product review pages. Let’s get started. Dive straight in for all the background or hop straight to the bit that floats your boat. Learn...
WHAT CAN ADVENT CALENDARS TEACH US ABOUT CUSTOMER RETENTION?
But first, a brief history. “Never mind the history. I’m not intrigued to learn about the psychology behind advent calendars. Just take me to the customer-retention tips!“ Still here? Great choice, we appreciate ya. Let’s dive in. What does Advent mean anyway? Despite...
CYBER WKND ’21
Cyber weekend is on the horizon! That’s basically Black Friday through to Cyber Monday with the odd extended sales period on either side. With many businesses expecting their largest chunk of orders during this adopted ‘holiday’ period, it’s arguably the biggest sales...
5 STEPS TO SUCCESSFUL EXHIBITION PLANNING
Pique their Interest: Pre-show direct mail & Introductions Capture Attention: Expo Display Stands & Branded Clothing Engage a Crowd: Scratch cards, Promo & Freebies Collect Data: Request a Free Audit, Claim a Discount, Enter a Competition Follow...
THE ULTIMATE GUIDE TO SALES OUTREACH PLANNING FOR SMBS
If you’re a small business owner or looking to improve your approach to sales and marketing, this guide will help you formulate and improve your customer outreach strategy. What we’ll cover: The importance of customer outreach to small businesses Reasons why strategy...
GET NOTICED WITH OUTDOOR MARKETING
Get Noticed with Outdoor Marketing When indoor isn’t an option, outdoor ALWAYS is. Regardless of what industry you are in, it is increasingly important to market your outdoor space just as you would your indoor areas. Signage and outdoor branding are two critical...
SEARCH INTENT
“Are you looking for anything in particular?” That quintessential high-street highball should be the question on your lips when thinking about your website visitor. Why? Because it’s a direct route to uncovering SEARCH INTENT. As a business owner or marketer, you...
GETTING STARTED WITH YOUR NEW WEBSITE
Do I need a Website for my Business? Short answer? Yes, your business needs a website. Whether you have just launched a new business or you have been around the business block, a website offers so many opportunities to you. Creating a website will open your business...
POGO STICKING
Let’s assume that you’re here because you’d like to optimise your website for best results. Optimising your website to avoid Pogo Sticking is important because it helps you serve your customers. By aligning your website content with user intent, you increase the...
DOES MY BUSINESS NEED BRAND GUIDELINES?
What are Brand Guidelines? So you have Brand Guidelines, Brand Identity Documents, Corporate Identities and Style Guides… Each is the name of a document that’s largely similar to the other. They are manuals to using a business’ brand in the intended way. Branding...
RUMBLE IN THE RANKINGS
Google Algorithm Updates Did you hear that? Sounded like a rumble in the rankings. That could be because Google recently announced a major update, or rather a series of updates, to their broad core algorithm. What’s a core algorithm? It’s the most fundamental part of...
7 actionable SEO insights to attract organic website traffic
If you’re reading this, you must be interested in driving more traffic to your website. You know people already use search engines to find businesses like yours. You’d like to find out what you can do to help get more of those people onto your website. Good news,...
AS A LOCAL STORE, WHAT DO I NEED TO KNOW TO START SELLING ONLINE?
We know that having an online presence and selling online is vital for businesses who want to thrive. Especially against the backdrop of increasing sentiment toward shopping online and restrictions surrounding shopping in person. There were 5.9 million SME businesses...
SEO PACKAGE UPDATES
Improvements and changes we have made to the SEO packages Google changes its algorithms several times a day to deliver the best possible experience for its users. Search Engine Optimisation is a constantly changing and evolving world, so this is why we're adapting and...
A GUIDE TO EASING LOCKDOWN 2021
Wow, what a 12 months that has been. Rewind to these days, last year. As the dark winter turned to spring sunshine, none of us knew what lay before us. One year on, who would’ve thought this would still be affecting our lives the way it has been. But. Better days are...
Vacancy – Social Media & Digital Marketing Exec
The Social Media & Digital Marketing Executive is responsible for assisting the Nettl of Newark and Grantham team with its own marketing plan and communications as well as clients’ communications requirements - focusing specifically on digital communications,...
Workshop – How to Create and Run an Effective Website
This workshop is for any business, from micro to medium-sized, that has a website and is wondering why it’s not working for them. For many businesses the belief is that once a website is live, job done! Far from it, it’s just the start of your website journey. If you...
DRIVE LOCAL SALES FOR YOUR BUSINESS
From ethics to aesthetics, shopping local comes with a bounty of benefits. Local restrictions, working from home and a growing preference for digital transactions have catapulted our shift to online shopping. In some instances, this has made it really difficult for...
DO YOU HAVE A MARKETING PLAN?
Unless you have a marketing team in the business with sole responsibility of looking after all your promotional work (and even sometimes then it’s not as strong as it should be) we are ALL guilty of putting marketing plans on the back burner. It can be the last thing...